Tuesday, 22 March 2011

Website Analysis: Adrian Newell




www.adriannewell.com

Overview & Aims:
Attract Clients
Generate Interest
Display Portfolio

Target Audience:
Corporate/Small Businesses
Other Designers

All Branded Very Cleanly lots of white space.

Trying to convey alot in the site, Quality of work, Knowledge of design, and his problem solving,

I would assume he has business cards but i found the site through search engines, he is also featured on a number of blogs that are linked to from his site so i assume they will link to his site too


Structure
Content divided into recent work and selected archive work for big clients, such as Radio Head

Everything is shown just in its final stages and no development is shown

There are also alot of pages with a minimal amount of work on each page

Has a very flat structure, heres a site map


Content

The whole site is visual apart from the navigation which is text based

Doesnt have any info on when it was last updates but looks pretty recent.

Contains only contact info and a personal statement.

No info on how the site was built but looks like flash


Visual Design

The whole site is very clean, and minimal, focusing on the work.

It looks like the site is set in arial or helvetica

The only vector graphic is a personal logo a circle with a cut out A

The whole site is left aligned with lots of whitespace.

The only that changes in the work next to the menu which is just to the right of the menu


Navigation

All content accessed from left text menu

Only one image link that take you to the home page the rest are text links

The menu is totally horizontal with single links no drop down menus

The navigation is non linear so you can reach any part of the site at any time

They only kind of animation on the site is a slideshow on the home page

You can scroll vertically up and down the site when the size of he work requires it

The site links to the guys Flickr and his twitter account, and also a number of blogs he features on.


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